Psychology
Dopamine Rush in Retail: Why Colour-Coded Sales Drive Purchases
Discover how colour-coded sales trigger dopamine, shape shopper decisions, and lift conversions—design tactics, online vs in-store cues, and UK ethics.
Psychology
Psychology
Dopamine Anticipation and Social Media: Why Notifications Feel Addictive
Discover how dopamine anticipation makes social media notifications feel addictive, design patterns that exploit it, and practical ways to break the loop.